Positive. A word to summarise what H&M and United Colors Of Bennetton both are doing with their new campaigns with a charity approach. While H&M focus on “Fashion Against AIDS”. Creating a community where celebrities have joined their tailor skills together and each has designed their own piece of clothes. Protect yourself and your love ones.
Bennetton supports and promotes Africa for Africans. “Africa Works” supports the microcredit project Birima that Youssou N´Dour started. It is a project launched to help poor people in Africa help themselves by lending money in order to start small productive business. The new campaign photographed by James Mollison, simply show the workers who has taken a micro loan with their tools and is folllowed by an animated film and remake of one of Yousso's songs along withmost of the Bennetton site dedicated to this project.
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