Swedsih web agency Foreign has launched the latest version of Adidas Stella McCartney collection on the new site. It’s suppose to work more as a community than a campaign site, hoping the message will be spread through blogs and different networks.
Beside it works (and pretty much looks like Nikestore.com, except for the ‘fresh nature’ look) the purpose is, according to Foreign’s CD Johan Ronnestam: “Not to primarily draw traffic to the site. But the intention has been to make it as easy and convenient as possible to download images and films and that way spread the message.” He continues; “It’s way harder to get people to log in to these kind of specific sites rather than getting certain people to spread the message. As long as they see the images it doesn’t matter where they see them.”
I never got the link up there, direct me to Stella from here instead
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