According to multi search engine company Google, the trouble of gross on ads on social networking sites. And is claimed to be the reason behind the company last quarter’s poor result.
“We have found that social networks are not monetising as well as we were expecting,” said George Reyes, chief financial officer, as Google reported its earnings for the final quarter of last year.
Percentage click-rates isn’t my cup of tea on a rainy day. So I’m leaving loads of numbers for you to read on Comscore + the article in FT. Although, they are increasing on their share of searches, stealing from Yahoo, but the Microsoft owned AOL LLC site is growing the most.
Sergey Brin, co-founder, said a number of initiatives in the final months of last year to boost social networking advertising had failed, but that he remained confident that Google would find ways to build a successful business around the growing traffic on these sites.
Other Google executives said that the difficulties arose from creating an appropriate “look and feel” for adverts, so that they matched the content on social networks.
I’ve been wondering for quite some time how this whole Beacon, customised and personalised ads would look like. As on Facebook; they know hell of a lot about me just by viewing/scanning my profile, interests, views etc, what kind of ads do they believe fit me? Here’s what they obviously think of me:
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