Aron Wall of SEO has made a video about why we should blog from a marketing perspective. It’s interesting, you should check it out. Here is his video with his key reasons why you should start blogging today:
* they are easy to set up & update
* they offer many feedback channels
* it is easy to track how ideas spread through blogs
* it is easy to join the conversation
* there are many channels to spread ideas quickly
* blogs offer many ways to show social proof of value
* blog posts typically do not feel like ads, even if they are
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