Female Activity On The Net

Learn a thing or two about the majority of web users. That’s right; hello surfing ladies.

A quick summary: 43 million moms go online for 85 minutes a day. More than 54% of women shopped online. The casual gaming audience is split almost half between men and women. Love online dating but lies about actually doing it. 84% of all women turn to the world wide web when looking for health-care information.

I also loove the facts that Adage dug up on Google if you search for “What women want”, 160 000 hits while the use of “men” instead of “women” gives you 27 000 articles. Add “…on the net” and it’s cut down to just 329 hits – compared to one (1) on men (and the explanation manages to fit in the words "kama sutra," "dirty" and "nasty").