With the soft guitar strings of Gustavo Santaolalla, academy award winning composer of Brokeback Mountain, Louis Vuitton’s first ever TV ad is introduced. According to themselves, the spot is “unique”. Anoine Arnault, head of communication at Louis Vuitton says that “the exceptional choice of a 90 sec film, twice as long as a ordinary commercial, gives them the opportunity to convey the genuine and enriched essence of traveling as a discovery process both by the inner you and the surroundings. Time is the ultimate luxury.” What can we say? Spot on!
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