Former Adidas' head of global marketing, and a moment ago global CMO at Reebok Uli Becker, has been promoted to the heavy post in the company.
"Uli Becker's proven leadership and global-marketing expertise make him uniquely qualified to take the revitalization of the Reebok brand to the next level, both internationally and in the U.S.," Adidas Chairman-CEO Herbert Hainer said in a statement.
As they declined 37% in January (Nike grew 2%) and with their current move from their prior agency McGarryBowen to Swedish, agency, Farfar recently ranked Nr 1 in the world. This is a clear move from the company who’s still struggling in the shallow water of Adidas and Nike.
Damn you, WH, I want to read about it in Adage.
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