The collaboration between the original clothe brand and the one for successful living is summarised in: 83 original ways to successfully waste your time.
On the site they show you examples of how you can spend your time in a more utilised way. Upload your own photo etc etc all the UGC- functions are there. But as Mr Khanna so delicate phrased it:
“I think the product collaboration is by far more interesting that the website though! Upload and share ? How 2005. I bet all these entries are from the agency who did the site!”
Well-articulated Big RK.
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