Here’s an extract from no 1 role model Google

Ok, one more about the coolest brand in the world. You know it's gonna be the last one.

Said by Nicholas Carr, former executive editor of the Harvard Business Review and author of The Big Switch: Rewiring the World, from Edison to Google says:

“The gorilla in this nascent market is Google. It has been spending billions of dollars to build huge data centers, or "server farms," around the world, enabling it to run all sorts of consumer software and store enormous quantities of personal data. Combine that processing muscle with the company's dominance of web searching and advertising, and you have a juggernaut capable of redefining the software business on the media model.”

Nicholas continues:

“Google has said that it wants to store ‘100% of a user's data’ inside its data centers, enabling it to achieve what it calls "transparent personalization." At that point, the company would be able to automatically choose which information to show you, and which to withhold, without having to wait for you to ask.”