It’s interesting how it really works with the brand and the whole category of rebel-like-vibe of Snowboard here in this viral kinda thing from Burton. They poach five of the biggest mountains/ski-resorts that exclude snowboard as an option to go down the hill. Love the over-enthused ski-resort-guards (Baywatch inferiority-complex, anyone) who wrestle down the last guys almost with a drop kick.
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