Social networking and Unilever with Dove Onslaught and AXE

- real










- spoof


“Only one of hundred people knows that Unilever owns both AXE and Dove.” That’s what Unilever might have thought, not thinking that maybe that one person is likely to be participating in social media, and might be thinking that this is just pure hypocrisy as Dove’s Campaign For Real Beauty and a bit misleading (especially since Unilever pretty much is the beauty industry, they promote so intensely to keep your child away from in their Onslaught film i.e. ‘Talk to your daughter before the beauty industry does’, seen by approx 1 million in comparison to their ‘Evolution’ film seen by 12 millions) and made his own version of Onslaught and posted it on YouTube.
With 58 000 views and counting, the Campaign for a Commercial-Free Childhood to demand Unilever stop running Axe ads, AdAge having it as their Most Read article and thousands of blogs that used to praise the Dove Campaign For Real Beauty, but now talking about it in a slight more sceptical way, they might have wanted to think twice about (ordinary) peoples influence on a brand nowadays using social networking…but then again – nah – how am I to judge anyone.